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Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com

Although most of the news still revolves around the impact of COVID-19, companies continue to introduce new products, services, and marketing campaigns to the rural lifestyle market. In this edition of Rural Marketing News, you'll see those news items along with financial results from the likes of Polaris, Generac, Briggs & Stratton, CNH Industrial, and Marine Products. Check it all out below.

May 12, 2020

IN THE NEWS:

Cub Cadet and TaskEasy offer free lawncare to COVID-19 first responders, doctors, and nurses
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Survey: U.S. men are more willing than women to pay for good customer service
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National FFA Organization awards $2 million in scholarships to 1,320 recipients
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Equipment manufacturers say COVID-19 wiping out demand, disrupting supply chains
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Pied Piper PSI releases 2020 rankings for UTV and motorcycle dealership responses to web customers
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Makita introduces 'Rule the Outdoors' campaign
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RFD-TV announces agriculture stimulus package, includes free advertising for qualifying firms
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Survey shows 48% of people say they are more productive working from home, 57% prefer working there
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Lawnmower injuries remain prevalent for children despite increased awareness
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Land Rover celebrates heroes during annual celebration
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Wellness Natural Pet Food offers aid to pets in need during COVID-19 pandemic
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The Toro Company takes additional actions in response to COVID-19 pandemic
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Mr. Handyman rolls out fourth annual "My 'Pet' Peeves" photo contest
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Assn of Equipment Manufacturers invites nominations for 2020 Hall of Fame class
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Briggs & Stratton reports 3Q FY20 results
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1st quarter: CNH Industrial's sales down 15%, reports a $54 million loss
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Polaris Reports 1Q FY20 results
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Marine Products Corporation reports 1Q FY20 financial results
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Generac reports 1Q FY20 results
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Morris Animal Foundation launches Stop Cancer Furever campaign
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Embrace Pet Insurance partners with The Good Dog Foundation
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Walls Outdoor Goods selects Swanson Russell as creative agency
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Firearm Industry honors Senator Shelley Moore Capito as Legislator of the Year
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Vista Outdoor names new CFO
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Jack Wolfskin North America announces new U.S. online store
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Washington State University enlists citizens in hunt for giant, bee-killing hornet
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Written by
Mike Gustafson
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