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COVID-19 continues to be at the center of most news stories. Bass Pro, Academy Sports, Makita, Ford, Nissan, and Dodge are a few companies reporting new responses to the pandemic. In this edition of Rural Marketing News, however, you'll also find March ag equipment sales numbers, financial results for Escalade, new products from XS Sights, and new Artic Cat sales incentives. Check it all out below.

April 28, 2020

IN THE NEWS:

66% of U.S. employees are working remotely during the COVID-19 pandemic
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As pandemic expands, more consumers start growing their own food
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Artic Cat announces new off-road vehicle offers
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Ford and Nissan engage stuck-at-home kids
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Dodge, Subaru, Hyundai launch COVID-19 creative
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Briggs & Stratton: Providing power to homes and families
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Illinois county fairs beginning to be cancelled
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Kubota Canada launches the "Grow Stronger" initiative
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Bass Pro founder donates 1 million face masks to COVID-19 health care workers
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Pet Supplies Plus provides in-home guide, advice for new pet parents
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Makita Factory Service Centers offer free labor and free shipping for product repair
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Assn of Equipment Manufacturers (AEM) releases March 2020 ag equipment sales numbers
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John Deere names new North American Public Relations Manager for U.S. and Canada
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Rollick launches "Buy From Home" solution in the outdoor recreation vehicle industry
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National Ground Water Assn: Low risk of COVID-19 contaminating private water wells
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Escalade reports 1Q FY20 results
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Jacto Inc. provides sprayers to police agencies
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Academy Sports + Outdoors furloughs staff
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Digital Equine Infectious Anemia (EIA) tests from GVL designated as federally approved EIA form
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XS Sights introduces DXT2 Big Dot Night Sights for Smith & Wesson pistols
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Talbert Manufacturing introduces new 35-ton fixed neck trailer
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Swanson Russell promotes three in Lincoln and Omaha offices
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Written by
Mike Gustafson
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