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In this edition of Rural Marketing News: positive indicators in the rural lifestyle market. The Rural Mainstreet Index expands in June, and small tractor sales see an uptick through the first half of the year. Plus, you'll find a report on how to sell to 'Agrihoods,' an emerging approach to small farm housing developments.

July 17, 2018

IN THE NEWS:

AEM mid-year report: U.S. sales of 2WD tractors up 6.5%
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Rural Mainstreet Index expands in June
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Rural Lifestyle Dealer report: Selling to Agrihoods
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Morton Buildings and Caterpillar to offer largest prize package for 2018's "Giving Away the Farm" sweepstakes
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Lowe's realigns its leadership structure
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Michelin acquires Camso
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STIHL introduces a walk-behind battery-powered mower
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OPEI hosts 66th annual meeting
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Camping, travel gear are bright spots in outdoor industry
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Karen Howard is named Director, Dealer Sales Support and Marketing at Kawasaki Motors Corp.
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Orscheln launches Farm Table all-natural pet food
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Vanguard increases engine options available on Scag Turf Tiger II commercial mower
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OPEI releases leaf blower toolkit for professional landscapers, dealers, and retailers
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Traeger introduces two new portable grills
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Vista Outdoor announces sale of Bolle, Cebe and Serengeti brands
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KIOTI Tractor, Carolina Hurricanes raise $20,000 for Urban Ministries
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Meopta USA Sport Optics hires Covey Sales & Marketing
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Cody Vantiger promoted to Product Manager at Kent Nutrition Group
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Ariens closes its facility in Auburn, Nebraska
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Mauser M18 named 'Great Buy' by Outdoor Life magazine
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SIG SAUER introduces Match Elite pistol competition ammunition
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Sara McClendon promoted to Acc't Mgr at Rhea + Kaiser, Susie White joins the agency
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Written by
Mike Gustafson
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