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Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com


RURAL LIFESTYLE MARKET FAST FACTS
(From the 2006 NAFB Report on Rural Lifestyle)
Over 27 Million Households
Nearly 26% of all US Households
More than 69 Million of the US Population
More than 51 Million are Over the Age of 18

Amount of Land Determines Rural Lifestyle Activities
Own Less than 1 acre12.2%
1 to 3 acres28.5%
3 to 513.8%
5 to 98.8%
10-4918.9%
50-9910.4%
100 or more acres7.5%

How Land is Used:
Grow Trees/Shrubs32.7%
Vegetables/Fruits55.9%
Flowers/Ornamentals59.9%
Hay19.8%
Organic Products7.6%

Animals owned:
Dogs64.9%
Cats48.9%
Horses15.1%
Cattle16.1%
Goats5.6%
Other8.0%
Birds/Meat6.0%
Birds/Eggs6.2%

Equipment Owned:
Tractor Less than 18 HP50.3%
Tractor Between 18-50 HP35.1%
Riding Lawn Mower66.9%
Chain Saw69.0%
Powered Lawn/Garden58.1%
Rifle or Shotgun53.5%
Boat25.7%
Horse Trailer10.1%
Livestock Trailer10.4%